How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Hubspot
OCTOBER 17, 2017
Does your writing inspire action, selling things or services or ideas? He closed out the memo with “10 hints” that anyone could apply to make their writing better. Contractions: “can’t” vs. “can not”. But only because you’re so close to it: your perspective is shot. Cross out redundancies. But can you write well ?
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