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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Does your writing inspire action, selling things or services or ideas? He closed out the memo with “10 hints” that anyone could apply to make their writing better. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Cross out redundancies.

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All you need to know about sales incentives

Salesmate

A sales incentive is a reward/compensation (cash or non-cash) that’s given to a salesperson for performing up to a level, mainly for selling a particular amount of goods or services. However, sometimes, extrinsic motivation can be provided to the person for him to complete a task. For example, let’s say you are selling a “product.”

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Your Ultimate Guide to Sales Leadership in 2022

Highspot

Expect sales reps to follow the game plan, dotting every “i” and crossing every “t” along the way. First things first: you need to make sure you’ve mastered all the major pieces of the sales process, including prospecting, cold calling and emailing, upselling, cross-selling, and closing deals, to name a few.