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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

OCTOBER 17, 2017

Does your writing inspire action, selling things or services or ideas? He closed out the memo with “10 hints” that anyone could apply to make their writing better. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Cross out redundancies.

Extrinsic 78
Extrinsic Intrinsic Cross-sell Entertainment 78
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Your Ultimate Guide to Sales Leadership in 2022

Highspot

MARCH 9, 2022

Set inspirational SMART goals and spark intrinsic motivation in their sales reps to achieve those goals. Expect sales reps to follow the game plan, dotting every “i” and crossing every “t” along the way. Improving Strategic and Critical Thinking by Ignite Selling. Sales Managers. Does it Work?

Intrinsic 95
Intrinsic Technique Cross-sell Sales 95
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