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10 non-marketing books every SEO should read

Search Engine Land

‘Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities than we often realize. Whether we’re discussing budgets, negotiating time off or championing the adoption of a new tool, effective negotiation tactics are pivotal.

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Knowing Your Worth – Unveiling The Power Within

The 5% Institute

Understanding the Essence of Knowing Your Worth At its core, self-worth is the intrinsic value you place on yourself, regardless of external factors. Negotiating Your Value In professional settings, negotiate confidently for the compensation you deserve. Want To Close Sales Easier?

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What Having Cancer Taught Me About Sales

Cerebral Selling

Indeed, from negotiating tactics learned from going a few rounds with my kids , to objection handling lessons from pandemic politics , there are so many valuable sales lessons that life can teach us if we remain mindful and open to them. But customers, wary of our motivations and intentions, keep those insights closely guarded.

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How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

Sales Hacker

People are motivated in one of three ways: Intrinsically. Intrinsically Motivated Salespeople. Intrinsic motivation stems from feeling accomplished through personal reward rather than rewarded through external means, like money. How to Recognize Intrinsically Motivated Sales Reps. What Are Motivational Styles?

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How to Be a Leader that Inspires Your Sales Team

Openview

They’ll be intrinsically motivated to meet your expectations. If you’re really a top-notch salesperson deserving that leadership position, prove it and close some deals. This will likely vary from team to team, so ask them in order to get the most bang for your buck by offering incentives aligned with their intrinsic motivations.

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How to Be a Good Car Salesperson

Hubspot

Considering most SaaS deals valued at ~$25,000 close in an average of 90 days -- that’s a fast sales cycle. He argues, “Your ability to remember a new name has to do with your intrinsic understanding of why it matters.”. Close for their phone number before you take them on a test drive. Never Be Bored. Always Follow Up.

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Social Psychology for Marketers: 8 Lessons in Buyer Behavior

Hubspot

Armed with a few social psychology lessons, you can get pretty darn close. When setting up sales calls for a product demo or price negotiation, schedule the call when the potential buyer is in an environment that he or she would be using the product -- usually the office, and not at home. 1) Reciprocity. What This Means For Marketers.