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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Commission. Content Management System. Customer Relationship Management. Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Channel Sales.

B2B 99
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. CRM: Customer Relationship Management. CTR: Clickthrough Rate. This is your total Sales and Marketing cost. Learn more here.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. 27) Customer Relationship Management (CRM). 16) Closed-Loop Marketing. Learn more here.).