SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. There are advantages beyond higher pricing, with higher pricing being the smallest advantage.

Product 91

Product GTM Cross-sell Commission 91

SaaStr

FEBRUARY 1, 2024

The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Some of these motions are much larger investments, especially in sales-led — hiring people, commission planning, etc. You can also get a halo effect out of that investment in a market.

GTM 77

GTM Growth Education Strategic planning 77

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators.

Product 110

Product GTM Construction Launch 110

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. If you are passionate about helping people and not passionate about just your commission, the goal becomes easier to attain… HELP PEOPLE. Jenny is a revenue leader and GTM strategist. Amy Slater. It was new to me.

Sales 130

Sales Start-ups Up-sell Cross-sell 130