SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need.

Product 94

Product GTM Cross-sell Commission 94

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

SaaStr

FEBRUARY 1, 2024

The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Some of these motions are much larger investments, especially in sales-led — hiring people, commission planning, etc. You can also get a halo effect out of that investment in a market.

GTM 79

GTM Growth Education Strategic planning 79

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. This spend is your lead gen, marketing, SDRs, and sales team salary and commission.

Product 101

Product Transportation GTM Cold Call 101

SaaStr

NOVEMBER 4, 2022

CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. Partnerships make it easier to enter new markets and different niches. Helping your partner sell their own product quickly will always win over sales commissions as the motivation to sell your product. .

Growth 17

Growth GTM Non-Profits Cross-sell 17

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. If you are passionate about helping people and not passionate about just your commission, the goal becomes easier to attain… HELP PEOPLE. Jenny is a revenue leader and GTM strategist. Amy Slater. Jenny Vance. Julie Maresca.

Sales 130

Sales Start-ups Up-sell Cross-sell 130