Why You Should Switch to Continuous GTM Planning
Sales Hacker
FEBRUARY 6, 2023
You name it, the GTM plan is continuously disrupted by it ā Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ā¦.and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.
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