5 Lessons from Scaling Six SaaS Products to $100M+ with Samsara’s Chief Strategy Officer
SaaStr
DECEMBER 22, 2023
But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. This spend is your lead gen, marketing, SDRs, and sales team salary and commission.
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