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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. Be prepared for negotiation.

Niche 130
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How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. First step, we have who has worked with a number of SAAS companies in New York City as a CFO, and is now CEO of Concert Finance, a sales commission platform. And how about you?