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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Be prepared for negotiation. Why pay attention to the creator economy?

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How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

Sales Hacker

People are motivated in one of three ways: Intrinsically. Keep reading, and I’ll lay out the three distinct ways your salespeople are motivated, then list strategic ways you can motivate each “type.”. Intrinsically Motivated Salespeople. How to Recognize Intrinsically Motivated Sales Reps. What Are Motivational Styles?