Remove Commission Remove Market share Remove Non-Profits Remove Strategize
article thumbnail

3 search misconceptions about affiliate marketing debunked

Search Engine Land

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. Affiliate coupons cut into margin without adding incremental value.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue. Goodbye, Universal Analytics!

Retail 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Give Your Sales Territory Mapping the Direction It Needs

Gong.io

Sales territory mapping is the process of defining the areas of your target market that sales reps are responsible for growing. Divide markets strategically . Common goals include: Growing market share in a particular region. Periodic reviews are essential to keep your sales territory mapping fair and profitable.

article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. The number of your customers that are using your software will grow.

GTM 74