Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 98

Non-Profits Real Estate Retail Commission 98

Search Engine Land

DECEMBER 28, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 129

Retail X-functional Launch Non-Profits 129

The 5% Institute

JUNE 27, 2023

Objectives should be aligned with the overall business strategy and encompass both quantitative targets, such as revenue or market share, and qualitative goals, such as customer satisfaction or product knowledge. It typically includes a mix of fixed salary, commissions, bonuses, and incentives.

Objectives and Key Results 52

Objectives and Key Results Territory Quota Drivers/motivators 52

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 117

Objectives and Key Results Retail Engineering Launch 117

ConversionXL

JANUARY 18, 2022

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win. Image source.

Product 110

Product GTM Construction Launch 110

Gong.io

DECEMBER 15, 2022

Sales territory mapping is the process of defining the areas of your target market that sales reps are responsible for growing. Divide markets strategically . Common goals include: Growing market share in a particular region. In an ideal world, sales managers would assign each account to the most suitable rep.

Territory 62

Territory Cross-sell Non-Profits Pipeline 62

Partners in Excellence

MAY 15, 2017

Quota’s are often set in the same haphazard manner, “We did this last year, so we need to do much more this year……” “We need to manage the sales expense, if we set the quotas in this way, it will minimize commission dollars… ” “We need to achieve this much growth in the coming year.”

Quota 54

Quota Manufacturing Assembly Line Sales 54