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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

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5 Tips for Successfully Navigating the Bargaining Zone

Hubspot

Going back to the bike example, you'd be locked in a negative bargaining zone if you wanted to spend no more than $2,000, but the seller won't accept a price below $2,200. The price, conditions, or delivery schedule match up — and it's possible to come to an agreement that works for everyone. Minnesota Orchestra Dispute.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. Option 1: Early in my career, I was asked my opinion about enterprise pricing for a new product. It was new to me.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?