Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. The AE doesn’t want a deal in the pipeline with no next steps for six months, so they mark it closed-lost. Commissions for the SDR won’t happen here. It’s tough.
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