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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Decide Base Pay vs. Variable Pay (Commissions). Before you can decide base pay or commissions, you need to start by deciding On Target Earnings or OTE. Step 4: Decide Base Pay vs. Variable (Commissions). Imagine you hire an AE who you expect to pay $10k in commissions each month after they’re ramped up.

SQL 102
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. Commissions for the SDR won’t happen here. But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. It’s tough.

B2C 91