Gong.io

JANUARY 27, 2022

The old process of build, ship, install has been flattened into code and upload. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. It would have taken a long time to capture regional businesses, and it would have been near-impossible to move out of their region, let alone out of the country.

Territory 62

Territory Real Estate Niche Electricity 62

Hubspot

NOVEMBER 29, 2021

Increasing your profit margin is, at its core, a matter of improving the key points and processes that might be holding you back. And as you can assume, you can't do that if you have no idea what those points and processes are. Find gaps in your sales process where a disproportionate number of prospects fall off.

Profit margin 78

Profit margin Real Estate Non-Profits Transportation 78

ConversionXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Results from SE’s ABM efforts.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Sales Hacker

JANUARY 29, 2019

I’ve worked in a variety of industries: SEO and marketing technology (Conductor, Percolate), Real estate technology (Compass) and now IT automation (Electric). The expertise and approach is what matters: Implement a sales process that is clear for the team to follow. We all have a hiring process. Clarity on territories.

Sports 60

Sports Real Estate Electricity Territory 60