SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Do implement processes to map out current human touches. You still have to pay the bills.

Go To Market 70

Go To Market Growth GTM X-functional 70

Heinz Marketing

MARCH 11, 2019

So as we looked at our brand and we as we looked at what we were trying to do and as I looked at the talent we had and also just talking to some folks out in the market, I spent some time with Ryan Bonnici , who’s at G2. I think that’s one of the underlying principles of account-based marketing.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How does your customer success and customer support functions change with the move to enterprise? So the previous one saying carefully constructed very different things, staying in the same segments, [inaudible 00:09:38]. And build on more marketing. Does it have to be in person?

GTM 52

GTM Price Up-sell Product 52

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * We need to hire this new head of sales, who’s going to come in and change the way that we’re going to market. How important is it to own the entire customer journey?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

JUNE 21, 2019

What questions does Sara find most revealing in the interview process? And I’ve heard so many wonderful things about the V2MOM process. You know, you spent a lot of time in product marketing divisions, running product marketing teams. And it might not just be your target market and what they’ll respond to.

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 74

GTM Negotiate Profit margin Contract 74