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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). This can only happen if the sales effort is focused on a single niche market.

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How to Build A Sales Process That Lands Deals Every Time

Salesforce

Search for product or industry keywords on broad-scope engagement platforms like LinkedIn, then move to trusted, niche sites that prospects commonly use for product research. If they’re satisfied with the initial sales experience, they’re likely to come to you for solutions first. Leave breadcrumbs,” Barnes recommends.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. What is your best piece of career advice for women in sales? Heck, stand at the head of it. Alexine Mudawar.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot

The financial services industry has many different niches. Other service providers will concentrate on a specific niche like technology or socially responsible companies. Tangible property” simply means physical items, like clothing, vehicles, toys, construction materials, and so on. Get more out of your sales activities.

Legal 101