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The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I’m on a boat in Rhode Island. I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. So, you teed it up really well.

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Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

Hubspot

Businesses in the cannabis industry are now ramping up their marketing efforts. And keep in mind that it’s not just marijuana growers, distributors, and dispensaries that make up this landscape. The film follows a group of high school students whose marijuana habits get them into all sorts of melodramatic and nefarious situations.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

If my years in sales have taught me one thing, it’s to never assume I know what’s really keeping a customer up at night. Their customers can fill out forms and make payments online, but they must come into the office to hand-sign rental agreements before picking up their equipment at a separate warehouse.