Heinz Marketing

MAY 16, 2022

So if you start loving prospects and customers, understanding their pain points and needs and really trying to help them through the process and be consultative in that way, you’re setting yourself up for a good relationship longer term, I think. I’m a big believer in cross-functional alignment. Matt : Yeah.

Pipeline 85

Pipeline Referrals X-functional Cross-sell 85

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. So we have a wonderful team that does a lot of that relationship building. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. It was not hard to admit that.

Finance 57

Finance X-functional Non-Profits Launch 57

Sales Hacker

MARCH 2, 2020

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. The Little Red Book of Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

AUGUST 26, 2022

I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5 X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 79

Quota Growth Product Closing 79