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Sales Pipeline Radio, Episode 254: Q & A with Marne Reed @MarneReed

Heinz Marketing

Marne: It started for me actually when I knew that I wanted to move to Montana. And Montana was not known as this high-tech sexy place, it’s farming and ranching. They need to take the input from sales and then they need to create messaging that sales is going to connect to and be able to intelligently articulate.

Pipeline 111
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Doing additional research can shed more light on the situation, including asking your sales support and IT teams — teams that nurture and support customers daily — for their perspective. Is it a new, one-off problem, or something more endemic to the company’s history? Your customer won’t always have all the answers.