Does a B2B Business Need a Different CRM Than a B2C Business?
Sales Hacker
JUNE 3, 2021
Despite this success at getting their contact information, I realized I still didn’t have: Their company name. To know whether one CRM software is adequate, you need to understand the differences between B2B and B2C customers. B2C customers are usually individuals while B2B clients are companies with one or multiple contacts.
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