Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Showing an ROI for a tradeshow event should include all the possible activities that contributed. AI can help generate the messaging and deliver it at the right time to the right people.

A/B testing 121

A/B testing Tradeshows Finance Cross-sell 121

Salesmate

MARCH 23, 2021

Helps you collect leads coming from different sources . Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. Similarly, sales reps can monitor lead details, queries, and every communication held with them.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies.

Legal 87

Legal Cross-sell Contract Price 87