Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester
Heinz Marketing
JUNE 7, 2021
We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.
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