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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. Establish 1:1 check-ins as well.

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The Secret to Global Sales Expansion in Uncertain Times

Lead Fuze

Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information. Go through a variety of filters to zero in on the leads you want to reach. I†ve found that hiring two salespeople is helpful when entering new markets.

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What Is Sales Ops? Roles, Metrics, and Tech Stack

Gong.io

Sales ops covers a lot, because it has to. That’s how it ensures alignment between plans and reality, and helps everyone on your sales and go-to-market teams be their highest-performing selves. Sales ops moves you from a fragmented sales model to an agile and customer-focused one.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. Inside sales is all about convenience for the customer. And business development skills like: Contact sourcing.

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SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

SaaStr

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. In Today’s Episode We Discuss: * How did Hilary make her way into the world of SaaS and come to be the sales leader she is today with the global communications leader, Zoom?

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