ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 3, 2016

It’s often a higher purchase price (or at least a more complex sale). So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. Do we get a higher lead value from those who fill out a form or those who contact sales?

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. Nurtured] leads such as by visiting a pricing page. Lead Gen Variables.

Prospecting 47

Prospecting SQL GTM X-functional 47

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

SaaStr

MAY 10, 2019

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. ” What should they do?

X-functional 51

X-functional SQL Pipeline GTM 51

SaaStr

FEBRUARY 11, 2020

So, one of the interesting facts is, they did this analysis and they said, “Okay, when we make an investment, we can … without looking at M&A or process changes or pricing or sales growth, what they identified was 70% of the increase in valuation of their companies came from increasing organic sales growth. Just measure SQLs.

Growth 75

Growth Niche Hospitality X-functional 75