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What Does the Future Hold for Conversion Optimization?

ConversionXL

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience. Image Source.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113
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A Quick Primer on B2B Conversion Optimization

ConversionXL

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110
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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” For sponsorship opportunities, contact Cherie.

Pipeline 123
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Sales Pipeline Radio, Episode 116: Q&A with Samuel Sunderaraj @@V_samuelSun

Heinz Marketing

Samuel Sunderaraj has the following experience in sales management: Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level). I think your customer base grows by two X it seems like every month these days. All this and a lot more! MORE ABOUT OUR GUEST: . Revenue retention ($30M+).

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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. You don’t have to move data anywhere: And all of those things can be implemented using some simple SQL code. Why create a custom attribution tool? The challenge of attribution. projectId.segmentstream.mlModel`.

SQL 91
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SaaStr Podcasts for the Week: May 10, 2019

SaaStr

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. ” What should they do?