ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. Why create a custom attribution tool? The challenge of attribution. projectId.segmentstream.mlModel`.

SQL 91

SQL Territory X-functional UX 91

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling.

Prospecting 47

Prospecting SQL GTM X-functional 47

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110