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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

I’m on a boat in Rhode Island. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company. If you want to launch, let’s just launch the store. You’re on a boat.

Retail 79
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Here are four best practices to follow to launch a successful ABS strategy: 1. Create personalized landing pages that use cached or “cookied”information to increase conversations with your customers.

Sell 59
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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?