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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Building an ICP or buyer persona starts with data.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

It’s the stage of the sales process where buyers should be sharing whether your service has been short-listed, if not outright chosen. For example, in negotiations, I might offer a 2% discount for marketing services. Your pricing shouldn’t be based on what you think your products or services are worth.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Are you excited?