Why you’re not getting credit for your marketing efforts — and how AI can help
Martech
SEPTEMBER 25, 2023
Showing an ROI for a tradeshow event should include all the possible activities that contributed. Too often, marketers use a spreadsheet or a CRM tool to gather “insights” about their market and marketing efforts. What is the potential value of sales to these customers? How did the event drive potential customers to the website?
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