How to do marketing personalization at scale
Martech
MAY 30, 2023
This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits. Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC). The result: A 65% drop in cost per acquisition (CPA) month on month.
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