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That’s the choice facing virtual event producers now, and the benefits and pitfalls of each approach apply to virtual eventproduction as well. If you intend to explore the event stack route, we recommend you get clear on your core requirements and match them directly to your business model.
A microsite is usually a one-page, standalone site that focuses on content for a specific purpose, such as an event, product launch, or engagement strategy. If your goal is to have customers sign a contract, avoid giving them other options. What makes microsites so successful and strategic is their simplicity.
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