Remove Contract Remove Lead generation Remove Presentation Remove Tradeshows
article thumbnail

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. With the help of AI, marketing can identify the right customers at the right time and present special offers that can clearly be traced back to marketing efforts.

article thumbnail

Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The SaaS Playbook for Moving Up-Market

Sales Hacker

This was all in an effort to increase our average contract value (ACV). Lead generation for the enterprise has changed dramatically over the last ten years. But every enterprise contract eventually requires buy-in from leadership. This will help you get a sense of all the things a mature business presents to their buyer.

Legal 85
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Lead Engagement. A well-presented value. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Lead Engagement.

article thumbnail

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. For a free alternative, try Canva.