Anthony Cole Training

FEBRUARY 21, 2013

In 1987, when I entered the life insurance business with David Zimmerman at National Life of Vermont, I learned that selling life insurance was truly "selling" and my experience with Nautilus had been merely "order-taking". My first introduction into sales was with Nautilus Equipment Inc. in Dallas, Texas. I thought that was selling.

Appointment 209

Appointment Sales Up-sell Contract 209

Salesforce

MARCH 6, 2024

Do your due diligence before you meet A little research goes a long way. Ask this question out loud in a meeting: “Who on your team is going to be the most skeptical about pricing?” If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing.

Negotiate 91

Negotiate Price Territory E-commerce 91

Salesforce

MARCH 11, 2024

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

MARCH 1, 2024

When you send a reminder email to an event that is not fit for the customer, you could lose their trust. Also, lead with a point of connection: How much you enjoyed meeting them at an event, for instance. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email.

Territory 52

Territory E-commerce CRM Start-ups 52