Salesforce

APRIL 14, 2025

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

Referrals 59

Referrals Networking Promote Growth 59

Hubspot

APRIL 4, 2019

But how do you develop a business development plan? Strategic Plan. When we refer to a business development strategic plan, however, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through your flywheel and close deals.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Partners in Excellence

FEBRUARY 28, 2024

I saw the main purpose of this process in minimizing the risk for the customer’s evaluation team of being accused for having wasted money on a project that eventually did not provide the expected outcomes So, emotional aspects (fear) had priority over the rational aspects for awarding the contract.

Customers 139

Customers Contract Consult Electrical Engineering 139

Martech

JULY 3, 2023

Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. What to do instead… Strategic planning and planning for contingencies are back in fashion. There was also a drop in average contract value and referrals. By the time they did, it was too late.

Go To Market 112

Go To Market GTM Strategize Sports 112

Hubspot

JANUARY 3, 2025

In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that. We also implemented an employee referral program, which brought in skilled candidates through trusted recommendations, Stevens says. Pro tip: No need to start with full-time employees.

Networking 36

Networking Finance Non-Profits Referrals 36

Lead Fuze

AUGUST 29, 2023

The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. This kind of service goes beyond mere transactional relationships; it builds trust that often results in referrals from satisfied clients—a win-win situation indeed.

Real Estate 52

Real Estate Strategic partnership Referrals Niche 52

Veloxy

AUGUST 31, 2023

You guessed it—he signed the contract with the electronic signature software! Structuring the day with a clear plan, including sales activities, prospect meetings, and follow-ups, helps maximize potential customer interactions. A strong network can lead to new opportunities, repeat business, and long-term success in outside sales.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130