Remove Contract Remove Tradeshows Remove User Experience
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Virtual events: The ultimate marketers’ guide

Martech

Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? Identify who on your team can handle integrations and prepare everyone so they understand the benefits of building a stack, and how it changes everything from the front-end user experience to the way they manage events.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging. Your content marketing budget includes room for an agency retainer, or contracted design work from third-parties as needed.