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How do you pull your SaaS competitor’s customers to your SaaS instead?

SaaStr

They avoid the same tradeshows. Offer to buy out the remaining term of a competitor’s contract with a customer. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are.

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The Ultimate Guide to Sales Productivity

Sales Hacker

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. Signing contracts and collecting payment. How many manual steps are there?

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. For example, your data may tell you that the best time to message a customer who is up for a support contract renewal is 60 days before expiration. What is the potential value of sales to these customers?

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4 Ways to Sell Inbound Marketing to Your Manufacturing CEO

Hubspot

Tradeshows used to be the only way, and now people can click and go across the world.” Taking the VIP’s out for golf and closing the deal on the 18th hole, attending those tiresome expensive tradeshows, sending huge gift baskets to the customer over the holidays, mailings of shiny slicks about your company.

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SalesTech Video Review: @ZoomInfo

SBI

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. Prospect Intelligence. Prospect Intelligence.

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The Ultimate Guide to Outsourcing Sales Development and Lead Generation

Sales Hacker

As soon as you sign a long-term contract, they switch you to an entry level SDR. I want to know who’s joining my company” Be Careful with Bait & Switch “Trials” : Too many companies will offer a trial and give you their best SDR for 2-3 months.

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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

and signed like a contract by both sides. No phone-based qualification team: One symptom I see in failing lead generation programs is simple to diagnose: When "leads" go from the Internet, tradeshows, etc., Without this, you can rarely—if ever—be successful in lead generation. directly to sales, the programs will fail.