6 advanced (yet missing) Meta Ads KPIs to track success
Search Engine Land
SEPTEMBER 23, 2024
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. In the meantime, I don’t see a solution other than using CTR to determine whether an image engages well. With these simple triggers, you can set up a custom conversion in Meta Ads.
Let's personalize your content