Conversion GTM SQL X-functional 
ConversionXL
MAY 13, 2020
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Do more and more people use Feature X? Does it help with conversions?
SaaStr
MAY 10, 2019
How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?
Sales Hacker
AUGUST 30, 2018
In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Prospecting is about having a conversation with a client. Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains.
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