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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 94
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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Thanks for reading The GTM Newsletter! Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1.

GTM 89
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. While I initially found myself fiercely defending PLG (self-service, bottom-up, viral growth models), my beloved metrics (costs for signup, traffic conversion rate, etc.) 2018’s Lesson from Salesforce.

Growth 95
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How to use Google Analytics 4: A complete guide

Search Engine Land

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. It will give you the total number of users, sessions, events, conversions, and more. Conversions are topped out at 30 per account.

GTM 140
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Conversions. The keyword insertion function matches the exact keyword someone typed in. Price extensions help can increase the relevance and improve conversions of your ads. Conversion Tracking. You can only optimize what you measure, but conversion tracking is also vital to automation. Phone calls. Image source ).

GTM 100