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Automation And Ineptness

Partners in Excellence

It’s hard to imagine not leveraging technology to help improve our ability to connect and create real impact with our prospects and customers. It enables us to create crap at the speed of light. It can give us deeper knowledge and insight into the people we seek to engage. Best regards, [Company X]. Some errors: 1.

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Better Results From Each Activity Or More Activities?

Partners in Excellence

Spoiler alert, this is a trick question, but probably not in the sense that you might think. Recently, I got sucked into a LinkedIn conversation (Yes, I have to be better at resisting clickbait). But it was a fascinating conversation started by Anthony Iannarino. It was on the importance of effectiveness and efficiency.

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Who Cares About Big Data, Where Are The Big Questions?

Partners in Excellence

I get that more data has been created in the past 2 years than in the history of mankind. Big data can’t give us big answers or great insight unless we are modeling creating powerful questions. This morning, I’m sitting in a series of presentations extolling the value of big data. I get it–kind of.

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Beware Of “Experts” Sharing Data….

Partners in Excellence

To create $1M CLV, I have to close 40 deals. I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data on research we have conducted. Some thoughts I had: 1.

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What’s Quality Have To Do With Sales And Marketing?

Partners in Excellence

The result is, we design what we do to have no waste, no error, nothing that doesn’t create value for the “customer.” The result is, we design what we do to have no waste, no error, nothing that doesn’t create value for the “customer.” Step back for a moment and think about those principles.

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Website Redesign for Higher Conversions? Tread Lightly

ConversionXL

Marks & Spencer spent 2 years developing their new site – and reportedly spent an enormous £150m on it. Marks & Spencer spent 2 years developing their new site – and reportedly spent an enormous £150m on it. Your conversion rate is not what it could be – and you know you need to do something about it.