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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. Review your existing tech stack; these tools need to align with the goals of the business: CRM.

GTM 101
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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

At HubSpot, he managed the strategic fund, a $100M CRM platform fund specifically focused on accelerating activity in the HubSpot ecosystem. Strategic Funds: An Introduction Greer began his VC career at OpenView VentureCapital, where he invested in brands like Loopio, Calendly, and Applitools.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

CRM application licenses a natural language search technology. For example, Accenture sells a CRM system with a multimillion dollar engagement that provides customization, training, and implementation to its end-customer. Here are a couple of examples: Business intelligence application licenses specialized visualization libraries.

GTM 74
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. SDRs are ready to start calling but first they must dedupe dozens of contacts just dumped into their CRM. Unified data problems. Asia Corbett ).

Finance 101
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Is a Sales Operations Career Right for You?

Sales Hacker

Projects you will work on include choosing and customizing a CRM system, integrating sales applications and tools, overseeing data management and reporting, and automating tasks away from the sales floor. If you’re a tech nerd and love learning about complex platforms and integrations, then this is the place for you. Operations.