Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 90

GTM CRM Pipeline Go To Market 90

Sales Hacker

OCTOBER 31, 2023

Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies. The post GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi appeared first on GTMnow.

GTM 97

GTM B2B CRM Contact 97

Sales Hacker

JANUARY 2, 2024

It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster.

GTM 89

GTM CRM Pipeline Strategize 89

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster.

GTM 88

GTM CRM Pipeline Growth 88

Sales Hacker

OCTOBER 25, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk appeared first on GTMnow.

GTM 93

GTM Consult Sell Engineering 93

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 85

GTM Territory Commission Strategize 85

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 71

GTM Cold Call UX Price 71

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 95

Growth GTM CRM Launch 95

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 100

GTM UX Go To Market CRM 100

Sales Hacker

OCTOBER 20, 2023

Thanks for reading The GTM Newsletter! Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here.

GTM 106

GTM Education Sales B2B 106

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.). However, there are companies excelling despite the challenging macro environment.

GTM 89

GTM Contract Represent CRM 89

Partners in Excellence

MAY 15, 2024

Some of these include: Hot products, hot markets: While these drive short term growth, often in spite of anything done in the GTM efforts, these, alone, don’t drive sustained high performance. In recent years, our GTM strategies focusing on efficiency, volume, velocity have been claimed by many to be the “secret to success.”

GTM 68

GTM Quota Technology Technology 68

Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web.

B2B 120

B2B Drivers/motivators CRM GTM 120

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. Authenticity comes from a seller being able to understand the individual prospect and their acute/specific pain points. That’s it, that’s all.

Sell 92

Sell GTM Sales Up-sell 92

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Search Engine Land

APRIL 18, 2024

4 real preparation steps to take ASAP I break this down for my clients into four buckets: CRM cleanliness Data collection Platform tracking solutions Server-side hosting 1. Focus on CRM cleanliness At the very least, you should be able to reference your CRM data to understand your users’ point of entry and identify your most valuable users.

GTM 98

GTM CRM Campaign Conversion 98

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 94

GTM Intrinsic Customers Contract 94

Sales Hacker

NOVEMBER 3, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. See more top GTM jobs here. Great people, great conversation, great food.

GTM 89

GTM Represent Growth CRM 89

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

GTM 80

GTM Negotiate Pipeline Contract 80

Martech

JANUARY 29, 2024

Instead, modern strategies for a cohesive passing over of leads to the sales team should focus on engagement tracking and interaction analysis within your CRM systems, tailoring outreach and content to these behaviors authentically. However, a meticulously targeted approach is crucial.

B2B 126

B2B Lead generation GTM CRM 126

Sales Hacker

OCTOBER 27, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out our sneak peek and join the waitlist for early access Hottest GTM job of the week: Director of Sales at Esper , more details here. See more top GTM jobs here.

Pipeline 93

Pipeline GTM Cross-sell Sports 93

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 57

GTM Trust Cross-sell CRM 57

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone! Subscribe for free to receive new posts and support my work.

GTM 64

GTM Sales Launch Pipeline 64

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. How do you avoid this and capture customer interest?

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Highspot

FEBRUARY 1, 2024

Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 1, 2022

Whatever their title, your admin is someone with a foot in both the technical and people worlds: They have a comprehensive understanding of CRM data syncing and hygiene, and also the ability to work with internal stakeholders on business needs.

GTM 86

GTM Contract CRM Meeting 86

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth? Key Takeaways.

Go To Market 75

Go To Market GTM B2C Price 75

Martech

APRIL 20, 2023

LinkedIn: Jeanne Bliss (26K followers) Twitter: @JeanneBliss (25K followers) Website: Customer Bliss James Dodkins James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director. is widely credited with having launched the CRM revolution. How to Build Your Customer-Driven Growth Engine.”

Customers 112

Customers Non-Profits GTM Consult 112

Sales Hacker

JULY 28, 2023

We appreciate all of you for supporting this newsletter from the early days and it’s about to get even bigger, better and more valuable for GTM leaders. Thanks for reading The GTM Newsletter! Share The GTM Newsletter Diving right into pt.2 Are they going to live in your CRM? See more top GTM jobs here.

GTM 52

GTM Drivers/motivators Follow-up CRM 52

Salesforce

JULY 28, 2022

” Be sure you consolidate your sales data in one CRM so they have access to critical billing information when customers reach out. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SalesPop

JANUARY 13, 2023

From beginning as a software developer at Microsoft to being the CEO of the number one GTM intelligence tool, she has gained her expertise with time and patience. He is CSMO at Pipeliner CRM. Mona Akmal is CEO and Co-founder at Falkon AI, a product and engineering veteran, helping companies build resource-driven teams.

GTM 52

GTM CRM Pipeline Engineering 52

Partners in Excellence

MARCH 1, 2024

Think of a large number of startups suggesting, “There is a better/different way… ” CRM wasn’t new, but SFDC got us thinking about a different way. Later it was helping other organizations think about prescriptive maintenance, or process control, or re-imagining their GTM, marketing and selling strategies.

Manufacturing 77

Manufacturing GTM Represent CRM 77

Highspot

MAY 20, 2021

Microlearning with AI-powered Recommendations and CRM Targeting. Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations.

Customers 97

Customers GTM Pitch Customer Relationship Management 97

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. How do you avoid this and capture customer interest?

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72