Remove Cross-sell Remove Customer Relationship Management Remove Go To Market Remove Teamwork
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Why we care about marketing management

Martech

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers.

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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds. We were not spending a ton of money on marketing. And so it was really about the scale.