article thumbnail

How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Times have changed. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary.

Pitch 74
article thumbnail

Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

article thumbnail

10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Wendy's, which claims to sell "Fresh, Never Frozen Beef," has a company policy against placing beef in freezers because it makes the meat less fresh than it is when refrigerated. Meanwhile, gamers who crossed paths with Wendy's avatar while filming their own Twitch streams pointed her out to their viewers. Order it here.".