Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). It's the publisher version of the DSP.

Objectives and Key Results 87

Objectives and Key Results Cross-sell Negotiate Campaign 87

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. We aren’t selling a product, we’re selling customers the best version of themselves. Emotion sells.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). Pepsi even released counter-ads shortly after the campaign launched. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. And so, in the late 1980s, Nike created the "Just Do It." It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. Chasm as the single biggest challenge. A war analogy. Choosing the beachhead segment. Tips on whole product management. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52