Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). It's the publisher version of the DSP.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. We aren’t selling a product, we’re selling customers the best version of themselves. Emotion sells.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

DECEMBER 5, 2016

It turns out people really like cute animals -- even if those animals are promoting things. Other promotional clients include Petco, Figo Pet Insurance, and the Subaru Puppy Bowl. This cross-eyed feline is closer to matching Kim Kardashian's 88.3m 2) Loki: @loki_the_wolfdog. 3) Nala: @nala_cat.

Promote 77

Promote Gambling Follow-up Campaign 77

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. There was price, place, promotion, and product.

Pitch 67

Pitch Start-ups Up-sell Technology 67