Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. But Febreze bombed.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

DECEMBER 5, 2016

It turns out people really like cute animals -- even if those animals are promoting things. Other promotional clients include Petco, Figo Pet Insurance, and the Subaru Puppy Bowl. This cross-eyed feline is closer to matching Kim Kardashian's 88.3m 2) Loki: @loki_the_wolfdog. 3) Nala: @nala_cat. Bodhi's fame was no accident.

Promote 77

Promote Gambling Follow-up Campaign 77

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Doesn’t work).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79